Maggie Scott (Ann-Margret), a fashion buyer in Paris on her first buying spree where she meets famous fashion designer Mark Fontaine (Louis Jourdan) and he immediately gives her the big rush. When Maggie appears to have lost the lucrative contract with Fontaine, her boss Ted Barclay (Chad Everett), the son of her company's owner, comes to Paris to straighten things out, making an even bigger mess of things.