Colorful bayou peddler Hank Martin marries pretty teacher Verity, who finds that the rural poor all love Hank. Gradually, she realizes that Hank's popularity is the fruit of his expert manipulation of everyone he knows. She's further taken aback when she meets sexy swamp girl Flamingo, who considered Hank hers and is murderously jealous. Now Hank starts crusading against a crooked cotton buyer, and swiftly rises toward political power. Is there no stopping him?