In this spoof of the TV advertising industry, Rockwell Hunter is the low man on the totem pole at the advertising company where he works. That is, until he finds the perfect spokes model for Stay-Put lipstick, the famous actress with the oh-so-kissable lips, Rita Marlowe. Unfortunately, in exchange, Rock has to act publicly as Rita's "Loverdoll", and Rock's fiancée Jenny isn't too happy about it either.