Alex and Greg Wheeler have high hopes for their son Jake, a bright and precocious four-year-old who happens to prefer Cinderella to GI Joe. On the eve of the admissions cycle for New York City kindergartens and aware they can't afford private school tuition, Judy, the director of Jake's preschool, encourages them to accentuate Jake's "gender variant" expression to help him stand out and try and get a scholarship.