Stuck with writer's block, Sam (Justin Long) concocts a fake identity to snag local street artist Birdie (Evan Rachel Wood). After his roommate suggests checking her Facebook profile, Sam begins to shape himself into the ideal man for her. After pretending to accidentally meet at a comedy club and they become ballroom dance partners. Sam begins to write a novel based on their relationship. Can he keep up the charade as it gets more and more difficult?